Pestel Analysis on Motor Industry - 10196 Words

An Overview of Strategy Development Models and the Ward-Rivani Model corresponding author: Dr. David Ward, European School of Economics, Via Chiaravalle 9, 20100 Milan, Italy. All correspondence to Dr David Ward, Via Fornari 46, 20146 Milan, Italy email: daward@tin.it co-author: Elena Rivani, Via Orsoni 41, 40068, San Lazzaro di S. (Bo), Italy. Abstract Numerous models for developing strategy, defining and aligning competitive advantage have been proposed over the years (and even centuries if we consider Arian, Sun Tzu etc.) including probably the most famous of all, the 5 forces model by Porter (P5F). With publications in the field of strategy now in the thousands it is difficult to get an overall picture of how to classify and†¦show more content†¦Another key finding in the development of this paper has been the almost total lack of a complete or partial view of how the P5F model, underlying tools and schools of strategic thought are linked. In fact we found very little trace of links between these three areas and the proposed model provides an overview of how these three levels are linked. In the work that follows we have attempted to achieve the following objectives: †¢ †¢ Explain what the P5F model is, what it is intended for and its position in company strategy development What tools can and are use d by managers and upper management and how these link to the forces described by Porter. We have taken Italy as the reference country because of greater familiarity with the national economic and business world (Rivani, 2005). Tackle and link schools of thought to the P5F model and relative tools in order to leverage all three of the above mentioned levels of strategy development and deployment. Provide a convenient and concise comparison of models and show how new models can be generated or old ones adapted-updated. †¢ †¢ The Five Forces Model of Porter The Five Forces Model (P5F) and the framework behind it dates back to the early 80s and was the work of Michael Porter, a scholar working and teaching at the Harvard Business School. This model (see figure 1), as declared by its creator, was able, at that time, to fill a void, in theShow MoreRelatedThe Current Business Environment Affecting The Industry1222 Words   |  5 PagesSECTION TWO: Analysis of the Current Business Environment affecting the industry CHOOSEN SBU OF YAMAHA MORORS UK: ROAD MOTORCYCLE Macro Environment: PESTEL Frame Work: PESTEL framework is a tool used to analyses the external environment of the business in order to understand the big picture in which the organisation operates. 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